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ICON Embassy

★★★★·9.2/ 10Excellent
·Hotels
Air conditioningFamily roomsLift / ElevatorLuggage storageFax/photocopyingSoundproof roomsAll 49 facilities +
Review
Official

ICON Embassy Hotel is located in the heart of Madrid’s exclusive Salamanca district, on the prestigious Serrano Street, surrounded by luxury boutiques, art galleries, fine dining restaurants, and some of the city’s most important embassies. Ideally situated between Hermosilla and Ayala streets, and just a short walk from Paseo de la Castellana and Plaza de Colón, the hotel is the perfect base for discovering Madrid. Recently renovated, the hotel combines contemporary design, comfort, and a sophisticated atmosphere. Its elegant and fully equipped rooms feature private bathrooms and all the amenities required for both leisure and business stays. Guests can also enjoy the hotel’s restaurant, bar, and café, while the reception team will be delighted to provide local recommendations and assistance with tickets for Madrid’s main attractions.

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Guest scores & sentiment

From 285 guest reviews · multi-source · as of 2026-07-10

Guests praise the prime Serrano location, exceptional staff service, and delicious breakfast. Main complaints involve outdated room facilities, poor soundproofing causing noise issues, and occasional maintenance or hygiene concerns.

Dimension scores · cross-source

Location10.0
Service9.9
Surroundings9.2
Value9.0
Cleanliness9.0
Facilities8.5
+ PraisedPrime location · Friendly and professional staff · Excellent breakfast · Spacious and clean rooms
- ComplaintsNoise issues · Maintenance or aging facilities · Heating/temperature control issues · Occasional poor service attitude

KEYIdeal for shoppers seeking premium service. Book courtyard/high-floor rooms to avoid noise and verify maintenance status.

FAQ · grounded in hotel data & reviews

locationHow is the hotel's location and transportation convenience?+
Located on Calle Serrano, it is 100m from Serrano Metro Station and a 20-min drive to the airport. Walking distance to Plaza de Colón, National Library, and Retiro Park.
diningWhat is the breakfast like and what options are available?+
Guests highly praise the delicious buffet breakfast. A restaurant and coffee shop are on-site. Some business travelers noted weekend breakfast might start later.
serviceHow is the staff service and professionalism?+
Service scores 9.9/10. Guests consistently praise the enthusiastic, professional, and helpful staff, with many specific employees mentioned positively.
roomAre the room facilities new? How is the soundproofing?+
Some facilities are outdated. Poor soundproofing is a common complaint due to street noise. While soundproof rooms exist, overall performance varies.
familyIs this hotel suitable for families with children?+
Yes, it is family-friendly. It offers family rooms, free cribs, child beds, strollers, and allows pets. Families appreciate the spacious rooms and friendly service.
businessIs it convenient for business travelers? What are the pros and cons?+
Prime location near metro and attractions suits business trips. Rooms are clean with great service. However, some find the value slightly low, with issues of street noise or lighting.
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